PacSun is a leading apparel retailer to the guys and girls Generation Y market, with a particularly effective surf, skate and snowboard-lifestyle focus, carrying a great selection of popular brands like Roxy, Hurley, Quiksilver, Billabong, and O'Neill. PacSun.com stays in front of the fashion curve by offering a complete selection of nationally recognized brands (Hurley, Billabong, Quiksilver, O’Neill, Rusty, Redsand, Roxy,Vans, Independent) in a strong assortment of product categories: T-shirts, shirts, shorts, pants, swimwear, sweatshirts, outerwear, footwear and accessories including watches and jewelry.